01.
To ensure precise targeting and effective messaging, we conducted an in-depth persona workshop with Rezatec. This workshop allowed us to understand the specific goals, challenges, pain points, and objections of Rezatec's ideal customers. It also helped us establish the right messaging and tone of voice to resonate with the target audience.
02.
Leveraging our expertise in marketing attribution, we developed targeted LinkedIn ad campaigns. We crafted different ad copy variations for each persona, ensuring that the messaging resonated with their specific demographics. Additionally, we created lead magnets filled with unique insights, learnings, and tips that appealed to each persona group, enticing them to engage with Rezatec's offerings.
03.
With a content strategy-driven approach, we continuously optimised the campaigns. We refined the ad copy, tested different variations, and closely monitored the performance to ensure maximum effectiveness. By constantly fine-tuning the targeting and messaging, we were able to drive an impressive reduction in cost per lead for Rezatec within the first three months of the campaign.
04.
Building on the success of the ad campaigns, we collaborated closely with Rezatec to establish a consistent rhythm for blog production. We developed a system to continuously create informative and engaging blog posts targeting Rezatec's primary sales focuses and relevant key terms. This approach not only enhanced their online presence but also positioned Rezatec as a thought leader in their industry.
